Choosing a foundation

With all of the products on the market, it's a little over whelming when choosing the foundation for the your models skin type and look that you are trying to achieve.


BB Cream

BB creams are short for beauty balms or blemish balms. They were first developed in Germany by a dermatologist who wanted a single cream that would protect skin and provide coverage after laser treatments. The all-in-one formulation became a sensation in South Korea and then spread throughout Asia.


CC Cream

The difference between BB and CC creams is subtle--CC generally stands for “color correcting” and the products are meant to address issues like redness or sallowness (usually with light-diffusing particles), whereas BB creams are like lighter foundation with a few skin care benefits thrown in.


Liquid Foundation

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Powder Foundation

Powder foundations is usually applied with a brush or sponge. It is generally best for light to medium coverage. Powder can be great at helping absorb oil, and usually stays on longer than its liquid counterpart.